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Letter to the Editor
Friday January 25
smart USA Announces U.S. Dealer Network
smart USA Distributor LLC, a subsidiary of Penske Automotive Group, Inc., has announced its dealership network of 74 smart dealerships across the United States. In the U.S., 68 dealers located in 31 states have been certified by smart USA as ready for business and are expected to begin retailing vehicles immediately, subject to licensing and other required approvals. The remaining six dealerships are expected to commence retailing vehicles throughout 2008 upon completion of their facilities and obtaining licensing approval.“We carefully selected dealers across the country who can best represent the smart brand,” said Dave Schembri, president of smart USA. “Each dealer participated in our detailed qualification process, including an assessment of reputation for exceptional customer care. We are very pleased with our dealership network and we welcome our dealers to the smart family.”
smart USA dealerships will be branded as “smart center” with the city name (for example – the dealership in Beverly Hills, California will be called - smart center Beverly Hills). The exterior will feature a distinctive black façade with a dramatic entrance featuring the smart logo overhead. Each showroom will showcase multiple vehicles and will sport the brand’s signature black, yellow and white logo colors. The ceiling, walls and floor will be brilliant white so the cars are the center of attention on the showroom floor. Other dealership features include open sales consultation stations, a tridion safety cell, and a smart boutique where customers may purchase the latest in smart merchandise.
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