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Letter to the Editor
Thursday June 12
DuPont, Hendrick Motorsports, and Jeff Gordon Extend Historic Sponsorship of NASCAR #24 DuPont Chevrolet
DuPont, Hendrick Motorsports, and Jeff Gordon, driver of the #24 DuPont Chevrolet, have announced that the current longest-running sponsor/driver/team combination in the NASCAR Sprint Cup Series will continue through the 2010 racing season. At that point, the sponsorship will have been in existence for 18 years.The contract extension was announced by Gordon and David G. Bills, DuPont chief marketing and sales officer, on DuPont NASCAR Day, an employee appreciation event held annually at the company's headquarters in Wilmington, Delaware.
"DuPont has a long tradition of excellence in the automotive world and we're proud to be a part of it," Gordon said. "The fact that we're now in our 16th year together speaks volumes about the success of this partnership."
DuPont launched its NASCAR involvement in 1992, when it decided to sponsor Gordon, then a rookie 21-year-old driver from California, who had just been hired by Rick Hendrick, founder and CEO of Hendrick Motorsports. Gordon, now 36, is a four-time NASCAR Cup Series champion.
"This sponsorship is a perfect match for DuPont, a company known for its science and innovation and longstanding commitment to the automotive industry," Bills said. "NASCAR's overall fan base and communications reach are impressive, but the DuPont brand enjoys even higher visibility because Jeff and the #24 DuPont Chevrolet figure so prominently in so many races."
"The relationship Hendrick Motorsports and Jeff Gordon have enjoyed with DuPont is not just one of the great success stories in NASCAR, but across all forms of sponsorship," Hendrick said. "We feel fortunate to have such a terrific, long-term partner, and our entire company looks forward to an exciting future with the #24 DuPont team."
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