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Letter to the Editor
Thursday June 12
Safeco Wins Silver Anvil Award for Excellence in Teensurance Public Relations Campaign
Safeco is the recipient of this year’s prestigious Silver Anvil Award, sponsored by the Public Relations Society of America (PRSA). The Silver Anvil, which recognizes outstanding achievement in strategic public relations planning and implementation, was presented during the Silver Anvil Awards Evening held June 5 in New York City.Safeco received the 2008 Silver Anvil Award for its Teensurance(TM) campaign in the Marketing Consumer Services-Technology category. Teensurance offers a comprehensive set of online tools to encourage safe driving, including a GPS-based device, the Safety Beacon(TM), that can notify parents when a driver exceeds a pre-set speed limit or travels outside predetermined boundaries. Teensurance allows parents to have positive dialogue with teens about the responsibilities that come with a driver’s license.
“This is a great honor for Safeco,” said David M. Monfried, Safeco’s senior vice president of Corporate Communications. “Safeco’s research and development group, Open Seas, developed Teensurance to help parents and teens manage one of life’s most challenging times. We’re pleased that our effort in spreading the word has helped change the way families talk about being safe behind the wheel.”
Safeco enlisted the help of the public relations agency Porter Novelli to help develop the Teensurance communications plan.
“The finalists in this year's Silver Anvil Awards represent some of the most strategic, creative and finest public relations campaigns in our industry,” said Joice Truban Curry, 2008 PRSA Silver Anvil Committee chair and President/CEO of c3 Communications, Inc. “The Silver Anvils are the Oscars of the public relations profession and these finalists exemplify the best practices in the country.”
Safeco, in business since 1923, is a Fortune 500 property and casualty insurance company based in Seattle.
The Public Relations Society of America, headquartered in New York City, is the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters and 10 Districts nationwide, and 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 296 Chapters at colleges and universities throughout the United States, and one Chapter in Argentina.
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