Your Source for Up-To-Date News and Research on the Collision Repair Industry
click here to subscribe to the FREE INSIGHT Editor's Desk News Alert Email
SUBSCRIBERS-ONLY
Today's News
INSIGHT This Month
INSIGHT Archives
Survey Center
Letter to the Editor
Business Tools
Subscription Information
CSI Reporting
Financial Analysis
IRS Audit Guide
Management/
Technical Info
Market Watch Rates
INSIGHT Inside this month's issue...
Feedback
Letter to the Editor
Thursday June 26
PPG Opens New Training Center in Northern California
PPG Refinish has opened a state-of-the-art business development facility in Concord, California to serve collision centers in the Northern California region. This is PPG’s second such facility in the important California market. A development center located in Rancho Cucamonga has been in operation for several years.The spacious new center encompasses 4,680 square feet and is the only paint supplier-operated, fixed-location facility in Northern California.
Mark Juell, PPG senior regional manager, remarked, “We wanted to deliver on a promise we made to our customers to provide the very best refinish solutions. Whether they are seeking the right person, product, process, or place, PPG Refinish has the complete package. When we began planning for the coming waterborne change three years ago, we identified four key elements to success: our people, our products, the process we use to convert our customers, and a base from which we could train them. This is that base.”
According to Marlon Medina, senior technical instructor, this new facility will primarily focus on training and support for PPG’s Envirobase(R) High Performance and Nexa(R) Autocolor Aquabase(R) Plus waterborne basecoat systems. PPG felt waterborne training and support are key with the new VOC regulations soon taking effect for Northern California. The new center will also offer PPG’s fleet and industrial coatings training.
The center gives PPG customers the opportunity to learn about waterborne paint systems in a hands-on, “real world” environment, The facility is equipped to replicate a typical collision center, upgraded with the latest equipment for optimizing the process time of waterborne basecoat.
Bill Troyer, PPG training manager, added, “As the market moves from traditional solvent-based coatings to waterborne basecoat it represents a new ballgame for shop owners and technicians. Waterborne requires different equipment and application techniques, so it’s important that our customers be properly prepared and trained.”
©2008 Collision Repair Industry INSIGHT
All Rights Reserved
FEATURED
LINKS:
INSIGHT Supports the NABC!
Do You?