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Letter to the Editor
Thursday October 23
BASF Automotive Refinish Solutions Launches Lean Customer Program
BASF Automotive Refinish Solutions has launched a nationwide Lean training program for its collision repair customers. BASF emphasizes to customers the Lean principle of “more value with less work.”Specifically, BASF wants this program to help its customers implement Lean principles of reducing waste and developing a culture of continuous improvement in a collision repair center. In addition, the Lean training program was delivered to the market in conjunction with BASF’s “Change is in the Air” event, designed to help collision repairers learn about the benefits of BASF’s waterborne technologies and ways these refinish systems can help shop owners reduce waste, improve efficiencies, and meet ever-increasing environmental regulations.
“One of the four pillars that guides BASF every day is the dedication to helping make customers more successful,” said Michael Foldvary, BASF Marketing Manager. “Bringing the benefits of Lean principles and eco-friendly products to our customers is one of the ways we are doing just that.”
Two of the most recent “Change is in the Air” programs were held at the Aquarium in Atlanta, Georgia and at the Country Music Hall of Fame in Tennessee, and featured keynote speakers Tim Wilder and Sam Malatesta, both of whom are collision repair industry experts.
BASF will continue to bring these Lean programs to customers across the nation over the coming months.
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $16.4 billion in 2007.
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