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Letter to the Editor

Allstate Becomes NABC Corporate Member

Allstate’s role in securing vehicles for last year’s Recycled Rides initiative, an NABC-sponsored community awareness project whereby members of the NABC repair and donate recycled vehicles to families in need throughout the United States, set the stage for Allstate’s latest show of support for NABC and the ideals for which it stands.

“Recycled Rides was an effort on our part to re-engage with the collision industry,” said Allstate’s Auto Director, Randy Hanson. “It soon became apparent that greater participation with NABC, in addition to contributing to the enhancement of the industry’s image, would provide Allstate a venue through which it could more effectively understand collision industry perspectives and the challenges facing body shops. We anticipate our corporate sponsorship of NABC will lead to many fruitful, solution-based conversations between the members of our two industries.”

The support of corporate members help NABC, a not-for-profit organization, undertake such projects as a national public relations effort to educate consumers and repairers on issues such as finding a quality collision repair facility; the aforementioned Recycled Rides project; and a comprehensive effort to network with the consumer press to elevate the collision repairer’s profile in the eyes of the motoring public.

“I am pleased that Allstate has stepped forward on the behalf of NABC, as the positive image of the collision industry and that of the insurance industry are inevitably linked in the perception of the public,” commented NABC Executive Director Chuck Sulkala. “The past year’s Recycled Rides program has made this point even clearer. We look forward to Allstate’s greater involvement and support of NABC projects and we believe other insurers will also see similar advantages and likewise come forward. The type of improvement we’re talking about benefits not only repairers and insurers; it is good and right and important for everyone in the greater collision industry.”

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