Your Source for Up-To-Date News and Research on the Collision Repair Industry
click here to subscribe to the FREE INSIGHT Editor's Desk News Alert Email
SUBSCRIBERS-ONLY
Today's News
INSIGHT This Month
INSIGHT Archives
Survey Center
Letter to the Editor
Business Tools
Subscription Information
CSI Reporting
Financial Analysis
IRS Audit Guide
Management/
Technical Info
Market Watch Rates
INSIGHT Inside this month's issue...
Feedback
Letter to the Editor
Monday March 2
Sherwin-Williams Automotve Finishes Expands Website
Sherwin-Williams Automotive Finishes (SWAFC) has launched its updated Web site at www.sherwin-automotive.com. The expanded site was designed to take advantage of the more than 200,000 organic search hits and five million page views the site gets each year by making them more informational as well as educational.The new site features:
- An updated, streamlined look
- Animated features to highlight specific products
- Updated “Contact Me” functionality, allowing a shop to request an immediate sales or technical service assistance call
- An organized structure allowing a customer to find information by:
- Market Segment
- Product Type
- Product System
- Detailed product and application videos
- Store Locator tied to Google Maps
- Informational Press Releases
- Events and training Calendars
“Our goal in designing and launching the new Website was to have it literally become a virtual sales call right at our customers’ fingertips,” said Mike Veney, SWAFC Marketing Manager - E-commerce. “This expanded customer experience will provide immediate color, product and technical information for every one of our markets, including collision, custom, fleet, and OE.”
He noted that the new site is easy to navigate and includes a number of informative videos and easy-to-use KPI calculators to help shops be more productive, and subsequently, more profitable. Veney also noted that the functionality of SWAFC’s popular Formula Express and its E-Store is incorporated into the new design for a seamless transition for regular users.
©2009 Collision Repair Industry INSIGHT
All Rights Reserved
FEATURED
LINKS:
INSIGHT Supports the NABC!
Do You?