Friday April 24
True2Form Conducts Fix My Wreck ContestTrue2Form, a multi-location collision repair organization, recently conducted a promotion at its Hickory, North Carolina facility, teaming up with the local Salvation Army to completely repair a badly damaged car for a local citizen in true need.
The promotion, aptly titled "Fix My Wreck.Please," was the brainchild of True2Form Hickory Location Manager Loren Lowe, who saw a need to partner with the local charity and provide assistance to get someone back on the road who was in need of safe, reliable transportation.
"Here at True2Form we feel we are very supportive of every community in which we have a facility and this type of promotion is very consistent with the values of how we operate our business," said Lowe. "We approached the Salvation Army here to help find someone who needed assistance, and the idea caught on with several other Catawba County businesses that also helped supply parts, labor, rental vehicles, and food at our recent presentation."
A number of True2Form suppliers and partners assisted with product donations, including Sherwin-Williams Automotive Finishes Corporation, Advantage Glass, Carquest Auto Parts, Chick-fil-A, Dent Wizard International, Enterprise Rental Car, Hickory Wrecker Service, Jim's Detailing, Midas Auto Service, LKQ Auto Parts, and Signco. Lowe estimated more than $12,000 in products and services were donated, with True2Form providing $6,500 in labor to do the vehicle's repairs, including crews working several weekends and after hours to meet deadlines. Monies were also collected and donated to the Salvation Army at the car restoration unveiling event.
©2009 Collision Repair Industry INSIGHT