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Wednesday April 8

BASF Automotive Refinish Announces Changes to Sales Management Team

Effective immediately, BASF Automotive Refinish has made several appointments to the company's Sales Management Team.

Denise Kingstrom Fernandez is appointed Strategic Accounts Manager for BASF Automotive Refinish and, as such, assumes responsibility for managing its ColorSource program. She has been with BASF Coatings North America for eleven years, most recently as Business Development Manager for the BASF OEM Coatings General Motors account. Fernandez was part of the team responsible for BASF achieving the General Motors Supplier of the Year award for six out of the last eight years. Denise’s experience in working with large customers positions her well for her new role.

Keith Bell has been appointed Central Zone Manager. Previously, Bell held the position of Strategic Account Manager responsible for key distributors and MSOs. Going forward he will draw on that experience as he assumes the role of Central Zone Manager, and focuses on growing the BASF Refinish business in the Central United States.

Michael Kaufman is appointed Eastern Zone Manager. Prior to this, he managed the South East zone for BASF Automotive Refinish, and his role has been expanded to include entire East Coast from Maine to Florida.

John Moreau will re-join BASF as Western Zone Manager. For the past year, he was Vice President of sales for Thomas Concrete in Atlanta. Prior to that Moreau was with the BASF Construction Chemicals business for fourteen years.

Jim Smith is appointed Strategic Initiatives Manager. In this new role, he is responsible for implementing major initiatives within BASF Automotive Refinish. Prior to this Smith was the Western Zone Manager for BASF Automotive Refinish.

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