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Letter to the Editor
Monday May 17
National Car Care Month a Big Success
Unprecedented industry support coupled with the Car Care Council’s communications campaign has helped make National Car Care Month an even bigger hit than in years past, according to Rich White, Executive Director of the Car Care Council.“Empowering industry members with a wide array of tools and reaching out to consumers via traditional and new media helped make this year a tremendous success,” White said. “The feedback we’ve received from both industry members and consumers has been overwhelming. National Car Care Month continues to be the cornerstone of the ‘Be Car Care Aware’ campaign and sets the tone for the remainder of the year.”
Just a few of the indicators of this year’s National Car Care Month success include:
- More community car care events than ever before
- Extensive national and local media coverage and interviews on television, radio, print, and digital media such as Fox News, The Daily Buzz, Forbes, and USA Today
- Surge in coverage by Spanish-speaking media
- Increasing coverage of “Be Car Care Aware” stories in the blogosphere and alternative media sources such as AARP, MacDill Airforce Base and local and state government sites
- Rapidly-growing social media presence on the Car Care Council and Car Care Professionals Network Facebook pages
- Syndicated stories audience has topped 300 million.
“We know there are many reasons why this National Car Care Month was such a success, but the industry’s continued support is critical and we’d like to say a big ‘thank you,’” White said.
The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance, and repair to consumers.
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