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Letter to the Editor
Wednesday July 14
Automechanika Middle East Exhibition Continues to Grow
This year’s edition of Automechanika Middle East, which was held recently in Dubai, registered steady growth in both exhibitor and visitor numbers. This year 1,007 exhibitors from 46 countries showcased their products and services to the 16,058 visitors from 111 countries throughout the three day exhibition.Held under the patronage of His Highness Sheikh Ahmed Bin Saeed Al Maktoum, President of Dubai Civil Aviation and Chairman of Emirates Airline, Automechanika Middle East was a truly international exhibition which helped support the UAE economy. With 90 percent international exhibitors and 49 percent international visitors, airlines, hotels, and restaurants have greatly benefited from the event. Automechanika Middle East received exhibitors and visitors from a diverse range of countries including European stalwarts France, Italy, and Germany, as well as emerging countries like Bosnia and Herzegovina, Botswana, Chile, Trinidad & Tobago, and Congo.
Automechanika Middle East's goal was to raise the bar in the products and services available for the automotive aftermarket in the wider Middle East region by bringing international manufacturers together with regional distributors and buyers. The exhibition enjoyed the ongoing support of 29 trade associations and 20 official country pavilions.
Ahmed Pauwels, Chief Executive Officer, Epoc Messe Frankfurt, organiser of Automechanika Middle East, said, “We were delighted with the results of this year’s Automechanika Middle East which continues to grow from strength to strength. We launched the Middle East edition of this global trade fair brand in 2003 with 119 exhibitors and today, eight years on, we have over 1,000 exhibitors, registering a 750 percent increase since the inaugural fair. Dubai is considered one of the most important commercial centers for automobile parts and accessories and so we expect this steady growth to continue.”
Kari Surya Prakash, Sales Manager, Al Shamali Auto Parts, a UAE based aftermarket trader, commented, “It’s a great opportunity to meet new customers from different parts of the world and this show provides the bridge between manufacturers to distributors to end consumers. It is a very good place to promote our brand and products.”
First time exhibitor Promod Kumar, Chief Executive Officer, Europart Middle East FZCO, noted, “There was overwhelming response. We could meet with over 400 visitors in the 1st hour of opening day.”
Viren Batra, Director, Steel Impex & Industries, was happy with the number and quality of exhibitors to this year’s event. He said, “This was a very well organised show which attracted a large number of interested buyers from various important automotive markets. Major brands of the industry are present and a very good mix of products was displayed.”
The Automechanika Academy which ran alongside the exhibition also enjoyed great success with close to 20 industry experts discussing the latest trends in the automotive aftermarket. This year’s academy was the largest held to date and featured international and regional market influencers and experts focusing on a range of industry topics.
Automechanika is the leading international meeting place for the automobile sector. As the world’s biggest trade fair for the automotive aftermarket it spotlights innovations and solutions in the fields of parts, systems, tuning, workshop equipment, bodywork & paintwork, car wash, IT & management and the latest automobile services. Automechanika Middle East is one of 14 global Automechanika fairs held in Asia, Europe, North America, South America and Africa. The next edition of Automechanika Middle East will be held in May, 2011.
Messe Frankfurt is Germany’s leading trade fair organizer, with more than 1,500 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events by Messe Frabkfurt take place at more than 30 locations around the globe. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
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