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Letter to the Editor

Summit to Launch Integrated Customer Acquisition, Service, and Retention Platform at NACE

Frank Terlep, Summit’s CEO, commented, “Almost every collision repair business I have talked to during my 25 plus year career in our industry wants and needs more cars, more customers, and more revenue. This ongoing need within the collision industry, along with the dramatic increase of digital technology use by consumers, drove our company to develop a patent-pending technology platform and a set of best practices and business processes to help collision repairers capture, service, and retain more cars, customers, and revenues from one of the fastest growing demographics in North America, 'the digital consumer.'”

According to Summit, there are tens of millions of “digital consumers” in North America. Based on statistics gathered from several sources, Summit estimates there are more than 300 million cell phone users that can send and receive text messages, 125 million smart phone users, 400 million email accounts, 165 million Face book users, 75 million people using Twitter, and 75 million daily YouTube users, with millions more North American consumers on sites such as LinkedIn, MySpace, and others. Summit’s new platform is specifically designed to serve this fast growing demographic.

Summit's new customer acquisition, service and retention platform will include the following:

• MarketPlace(TM): A web based customer acquisition, service, and retention system that includes;
  • Integrated Email and Text Marketing Centers
  • Integration with social media sites Face book, Twitter, and YouTube
  • Email, Text, Facebook, and Twitter vehicle status capabilities
  • Integrated Email or Text based Customer Retention and Loyalty system
  • Integrated Customer Reviews, Ratings, and Custom CSI surveys and reporting
  • An On-Line Digital Marketing University
  • Interfaces with Audatex, CCC, and Mitchell estimating systems, as well as import capabilities from several shop management systems
  • Two way integration with iPhone, Android BlackBerry, Windows, Palm, and Symbian smart phone apps
  • Integration with smart phone GPS systems.
• The patent-pending Help I Crashed My Car(TM) car accident emergency phone app for the iPhone, Android BlackBerry, Windows, Palm, and Symbian smart phone operating systems that was launched at NACE 2009
• DirectConnect(TM): Summit’s patent-pending First Notice of Accident technology that delivers a First Notice of Accident, including a map and directions to the scene of the accident, directly to the collision repair business and other business partners
• Best business practices for digital marketing, POS materials, press releases, pre-written emails, and other tools designed to help a shop capture, service, and retain more cars, customers and revenues.
• MLO and Repair Network Dashboards.

Terlep continued, “We are so confident our platform will deliver more cars, customers, and revenues to collision repairer businesses from the hundreds of millions of “digital consumers” in North America, we are offering a 100 percent money back guarantee. I know guaranteeing a shop more cars, customers, and revenues over a twelve month period is a bold statement but we are sure our patent-pending technologies, business processes, and best practices will deliver as promised, as long as the shop uses our technology and follows our recommended best practices and business processes.”

Summit Software and Mobile Solutions will be demonstrating the new customer acquisition, service and retention platform on the NACE trade show floor at booth N753.

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