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Letter to the Editor
Wednesday January 12
Marco's Collision Centers Named Verified Quality Facility
Marco’s Collision Centers, a Southern California based independently-owned collision repair group, has been designated as the nation’s first Verified Quality (VQ) collision repair organization by VeriFacts Automotive. The accomplishment, coupled with Marco’s market-leading data results, as defined by CynCast’s Single Performance Value (SPV™) rating system, illustrates the multi-shop operator’s (MSO’s) ability to exceed the industry’s most exacting key performance standards.“Our investments in VeriFacts and CynCast allow us to continually enhance and refine performance, consistently better serving our consumers and valued strategic partners,” stated Marco’s Collision Centers CEO Lillian Maimone.
VeriFacts VQ provides concrete verification of collision repair technical capabilities and commitment to safe repairs— with structural safely critically more important than ever before with today’s rapidly evolving vehicle composition. VeriFacts professionals rate and document equipment, materials, information, procedures, and best practices, with thoroughness and expertise unequalled in the nation, during random onsite inspections.
“We truly believe earned VQ distinction by Marco’s Collision Centers reflects the organization’s well-known, differentiated commitment to highest levels of advanced collision repair safety, quality, and customer satisfaction,” commented VeriFacts' Founder and CEO Farzam Afshar. “Very few collision repair businesses posses the discipline and confidence to subject themselves to this level of independent, continuous quality measurement.”
Additionally, Marco’s performance results are verified by consistent top-tier scoring by CynCast’s SPV measurement rating. SPV defines and blends a comprehensive key performance indicators (KPI) set to calculate ratings that creates significant advantages to repairers, their customers and strategic partners. SPV metrics relative to cycle, CSI, estimating quality, I-CAR achievement, and management systems drive the value-added service.
Stated CynCast President and COO Doug Kelly, “To their credit, Marco's Collision Centers is clearly a strong leader in the successful early adoption of key independent, third-party technologies and services,” “They offer customers and partners high levels of consistency-based value, and distinct levels of trust in partnering.”
Maimone added, “VQ and SPV ratings results are indicative of Marco’s Collision Centers commitment to our people, process, and equipment — and serve to further acknowledge our standing as a value-added service provider. These industry-leading, third-party proven results clearly demonstrate that when Marco’s repairs any type of vehicle, the repairs are done exactly right… the first time.”
With customer-convenient locations in Arcadia, North Hollywood, Monterey Park, Pasadena, South Pasadena, San Gabriel, Universal City, and North Hollywood, Marco’s Collision Centers combines expert processes, committed people, leading partners, state-of-the-art equipment, and advanced applications to achieve the market’s highest quality and customer satisfaction-driven results.
VeriFacts Automotive was founded in 2002 to address the implementation of technical information within the collision repair industry. VeriFacts is recognized as the industry's only independent onsite quality verification service and in-shop technician assessment provider. VeriFacts is committed to identifying and exposing excellence in collision repair.
CynCast Corporation integrates information for various sectors in the automotive claims industry by leveraging its CIECA-compliant technology products to further maximize its customers’ current operations.
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