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In This Month's Issue of INSIGHT

November, 1998

Volume 8 Number 11
Quick Jump: Click on the links below to go directly to that section...
Feature  Industry Update  Editor's Page  Special Features  Market Watch   TrendLine Survey  Investment Update

Feature:

Building a Marketing Plan: Developing a proper plan now will keep you focused on your goals for growth in the coming year.
To combat today's increased level of competition, whether from consolidators, multiple shop operators, or other marketing-oriented collision repair centers, you need a well-thought-out, written marketing plan that includes:
  • Marketing Analysis
  • Opportunity Analysis
  • Goals and Objectives
  • Marketing Strategy
  • Action Plan


-full text of this article-

Industry Update:

Herberts Sale to KKR Called Off
PPG, DuPont, or Valspar become possible bidders.
AND the announcement
(too late for our November issue!)
that DuPont will buy Herberts

NABC Gives Two President Awards
Awards for outstanding leadership in improving the image of the collision repair industry were given to SCRS's John Loftus and Jeff Hendler.
-full text of this article-
CIC Report
Aftermarket parts demo details faults of non-OE parts. Materials Estimating Task Force update
-full text of this article-
BASF and Flex Products Settle Patent Litigation
BASF will produce and market CVPs license-free in the industries of coatings, cosmetics, and plastics.
-full text of this article-
ABRA Opens in Boulder
ABRA has acquired Modern Body Shop, formerly owned by Steve and Teddie Carmack.
-full text of this article-
Allstate CEO Choate to Retire
The announcement caps a 37-year career for Jerry D. Choate. Edward M. Liddy will succeed him.
-full text of this article-
Influx of Late-Model Off-Lease Vehicles Projected
Declines in used vehicle pricing could increase the number of vehicles deemed total losses due to the reduction in vehicle value.
-full text of this article-

Editor's Page:

The Future of Herberts Given the Demise of the KKR Acquisition
by Russell Thrall III, Editor

Special Feature:

CIC Materials Estimating Task Force Addresses Concerns of Associations and Clarifies Preliminary Findings
Information providers have been requested to study the feasability of providing area calculations in their estimating systems.

Market Watch

This month's surveyed cities include:

TrendLine Survey

September TrendLine Survey
Technician and Management Pay Systems and Rates
October TrendLine Survey
Refinish Gross Profit Margins

November TrendLine Survey
Digital Imaging

December TrendLine Survey
Consolidation

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Visit the INSIGHT Survey Center  
PLEASE RESPOND BY November 12th

Investment Update

Charlie Baker's best guess is that insurance stocks will recover and come out even at year end while supplier stocks will end up down a bit overall.

Feedback

What did you think of the content in this month's issue? Have a comment you'd like to share with us? Send Email to Russell Thrall, INSIGHT's Editor

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