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This article originally appeared in the October 2001 Issue of INSIGHT
TrendLine
Shop Relationships with Factory Paint Representatives
Primary Paint Brand Used
| Akzo Nobel/Sikkens | 20% |
| BASF | 11% |
| DuPont | 23% |
| ICI AutoColor | 1% |
| NAPA | 1% |
| PPG | 21% |
| Sherwin-Williams | 16% |
| Spies Hecker | 4% |
| Standox | 3% |
How often do you see your factory paint rep?
| Every month | 44% |
| Every 2-3 months | 32% |
| Every 6 months | 10% |
| Once per year | 4% |
| Must call and ask for a visit | 9% |
| Never see him/her | 1% |
Average length of factory rep visit? 1 hour
How helpful is your factory paint rep?
| Extremely helpful | 33% |
| Very helpful | 31% |
| Helpful | 30% |
| Not helpful | 5% |
| Useless | 1% |
On a scale from 1 to 5 with 1 being Poor and 5 Excellent, rate your factory paint rep:
| Knowledge of product | 4.5 |
| Knowledge of industry | 4.2 |
| Business and marketing expertise | 4.0 |
| Overall capability in general | 4.2 |
Yes, you would use your factory paint rep for consulting help to improve your body shop operation 72%
In terms of overall product knowledge and helpfulness in running a profitable business, which do you rank higher?
| Factory paint rep | 61% |
| Local jobber rep | 39% |
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