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Letter to the Editor
This article originally appeared in the December 2001 Issue of INSIGHT
TrendLine
Business Conditions
Average dollar amount of your repair orders:
| 2001 | 1997 | |
| $1,742 | $1,484 |
Average backlog of work:
| 2001 | 1997 | |
| 11 days | 9 days |
Business conditions in your facility compared to previous year:
| 2001 | 1997 | |
| Higher | 61% | 39% |
| Lower | 27% | 40% |
| No change | 12% | 21% |
Anticipated sales volume for next year:
| 2001 | 1997 | |
| Higher | 76% | 82% |
| Lower | 6% | 5% |
| No change | 18% | 13% |
Main customer sources:
| 2001 | 1997 | |
| Insurance referrals | 32% | N/A |
| Repeat customers | 50% | N/A |
| Customer referrals | 26% | N/A |
| Dealer/franchise relationships | 12% | N/A |
| DRP participation | 36% | N/A |
| Media advertising | 6% | N/A |
What is your most effective cost-cutting move for this year?
- Cutting back on advertising
- Reducing staff and/or staff hours
- Changing employee health insurance plans
- Being more conscious of waste - recycling, re-using, limiting
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