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This article originally appeared in the November 2006 Issue of INSIGHT

TrendLine:

Shop Participation in Paint Company Value-Added Programs

Please note that these numbers are based solely on a small database of responses to this month's survey from INSIGHT's collision repair shop subscribers. The numbers below cannot be used to infer either marketshare of paint companies or size of paint company programs.


2006 2005 2004 2001
Percentage of respondents that participate in a paint company Value-Added Program 81% 87% 88% 81%
On a scale from 1-5, with 1 being not important at all and 5 being extremely important, rate the importance of each of the following components in choosing a Value-Added Program:



Paint guarantee 4.52 4.55 4.44 4.51
Production efficiency training 4.40 4.24 4.14 4.16
Onsite consulting 4.20 3.84 4.18 4.09
Production analysis 4.08 3.70 3.94 3.93
Customer satisfaction indexing 3.96 3.80 3.83 3.84
Peer management (20 Groups) 3.48 3.53 3.73 3.82
Merchandising aids 3.24 3.05 3.17 3.361
Frequent buyer "points" program 3.17 3.23 3.04 3.25
Initial fee 3.33 3.29 3.18 3.23
Co-op advertising 3.29 3.22 3.35 3.17
On a scale from 1-5, with 1 being not satisfied at all and 5 being extremely satisfied, rate your overall satisfaction with your Value-Added Program: 3.44 3.69 3.76 3.70

  o

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