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Letter to the Editor

Winning Ways

We have all heard it: “It’s not whether you win or lose - it’s how you play the game that matters.” Most of us (except for those crazy Little League parents we read about every once in a while) would agree with this wise old saying.

However, all of us in our Collision Repair Industry need to realize that people will never win if they do not get in the game at all. What can we do to attract - and keep - employees drawn from untapped pools of talent?

This month’s feature lays out “The Case for Recruiting Women” in the wake of the very successful first conference of the Women’s Industry Network (WIN), a sold-out two-day event held in Phoenix, Arizona in early May.

Several practical steps were offered at the WIN conference. Many of these steps are aimed at young women in school, even as early as the elementary school level, to make female students aware of careers in auto collision repair.

Clearly we must get more involved as an industry in speaking with students, female AND male, at institutions of education throughout the country. We have all become more and more aware of the entry-level technician shortage our industry faces. Many suggestions made at the WIN conference certainly can be applied to local and national plans aimed at attracting more young people - and keeping them - in body shops. Body shop managers should find some practical ideas in the feature that can make us all winners.

PPG is a winner this month, with a generous donation to SkillsUSA, as is ATI, giving support to AMI. See both stories on page 8.

Mentors at Work is seeking nominations for the “Mentor Of The Year” award. Good teachers and trainers definitely deserve praise for the winning work they do. Phone Mark Claypool at 888-225-6968 to name a deserving trainer.

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