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This article originally appeared in the December, 1999 Issue of INSIGHT

The State of Consolidation

What a difference a year makes... Or does it? Consolidation continues...

This month’s feature profiles 15 of the major consolidators who are working to transform the collision repair industry by rolling up existing collision repair centers under a single brand or by building new facilities.

INSIGHT first performed this detailed consolidator profile in the December, 1997 issue. At that time we profiled nine consolidators. That issue, coupled with our followup survey published in the December, 1998 issue, have been the most requested back issues and scored very high marks from our subscribers during our readership survey this past summer.

Due to the large number of changes over the past year, INSIGHT has updated the profiles of those consolidators detailed a year ago and added new entrants to the list.

On page 8 of this issue, we also update our annual TrendLine Survey on how leading repairers feel consolidation will affect the industry.

Beginning on page 10 of this issue, we provide detailed company profiles of each of the consolidators, including information on the number of facilities they currently operate, sales (where the company was willing to share figures) and their strategy for the upcoming year. All are aggressively pursuing acquisition opportunities and relationships with insurers or fleets in their market area.

First, let’s take a look at our TrendLine results this year compared to last.

TrendLine Data

This year we see a slight change in attitude toward whether consolidation will increase or decrease business among the repair facilities surveyed. Those that feel consolidation will increase their business continued to decline to 16.2 percent from the high of 33.2 percent in 1997. Most repairers, fully 68.3 percent now believe consolidation will have no effect on their business.

When asked if consolidation will move the balance of negotiating power towards insurance companies or towards repair facilities, fully 47.4 percent of repairers feel the insurers will benefit. This represents a statistically insignificant rise of 1.2 percent over last year’s answer but is 10.3 percent over 1997 response. Only 20.7 percent of respondents feel the balance of power will swing towards shops- down 7 percent from last year.

Our questions regarding business expansion show very close responses to last year’s results. Facilities that report planning existing building expansion and new equipment purchases showed sharp increases over last year in the mid-50 percent range from the mid-30 percent range last year.

Consolidator Profiles

This year’s field of multi-region consolidators has grown from a field of nine identified by INSIGHT in 1997 to 15 this year. Additions include: AutoNation USA, the OE-dealer consolidator, FIX Auto, Master Collision Repair and Service King Collision Repair Centers.

On page 10 we compare the growth in facilities among consolidators we reported on in previous surveys to their results this year.


ABRA Auto Body & Glass Boyd Group Caliber Collision Centers CARA Collision & Glass CARSTAR Collision Team of America M2 Collision Centers Sterling Collision Centers True2Form
1st Year Included in Survey 1997 1998 1997 1997 1997 1997 1997 1997 1997
1997 22 NA 9 10 6 5 20 2 18
1998 31 32 17 26 9 31 24 30 29
1999 49 43 32 19 11 33 27 38 29
1997-1999 +/- Units 27 43 23 9 5 28 7 36 11
1997-1999 % Growth 123% 134% 256% 90% 83% 560% 35% 1800% 61%

ABRA recorded impressive growth, adding 18 stores over the past year to total 49 through November. When we first survey the company in 1997, ABRA had 22 company-owned facilities.

AutoNation USA appears in our consolidator charts for the first time this year. INSIGHT estimates that AutoNation has approximately 107 collision repair facilties acquired as part of their dealership acquisitions.

The Boyd Group based in Canada made big news this year. First, they entered the U.S. market after missteps in 1997. Then, they announced a $17 million supplier deal with BASF Automotive Refinish to help finance expansion. In November, Boyd reported 43 repair facilities, up from 32 in 1998.

CARA, the operation founded by Randy McPherson after he left ABRA, has sold off their six Indiana operations and continues to focus on reorganizing their remaining 19 operations.

CollisionMax, the repair arm of the fleet and insurance claims management firm CEI, operates nine locations in PA and NJ and is looking for acquisitions east of the Mississippi. They added no new facilities in the past year.

Caliber had a solid year, adding fifteen stores to bring their total to 43. Caliber CEO Matthew Ohrnstein’s focus on a buy-and-build strategy is paying off with strong, planned growth.

M2 Collision Centers reports 27 stores this year versus 24 during last year’s survey. M2 has received an investment from Blue Capital Management, an investment that Blue Capital termed an acquisition in their press release on the subject. M2 has used the money to make a select few acquisitions as they continue to work on their operating model for growth.

Consolidator ABRA Auto Body & Glass AutoNation USA Boyd Group Caliber Collision Centers
Corporate
Office
6601 Shingle Creek Pkwy
Minneapolis, MN 55430
110 SE 6th St.
Fort Lauderdale, FL 33301
3570 Portage Ave.
Winnipeg, Manitoba R3K0Z8
18500 Von Karmen, #750
Irvine, CA 92612
Telephone 612.561.7220 954.669.6000 204.895.1244 949.224.0300
Fax 612.561.7433
204.895.1283 949.224.0313
Internet
Address
www.abraauto.com www.autonation.com www.boydgroup.com www.calibercollision.com
E-Mail
Address




Management Rollie Benjamin, CEO
Tim Adelmann, COO
Duane Rouse, CFO
Jay Trumbower, VP Corp.Development
Michael J. Jackson, CEO
H. Wayne Huizenga, Chairman
Terry Smith, President/CEO
Brock Bulbuck, Senior VP/CFO
Brad Gechel, VP Finance/Admin.
Kevin Comrie, VP Mkt/Sales
Matthew Ohrnstein, CEO
Bill Lawrence, COO
Joe Sanders, Senior VP
Debby Morris, VP/CFO
Investors/
Partners/
Principles
GE Capital Services
Firemark Advisors, Inc.
Publicly traded company Publicly traded company
BASF
Keystone Inc.
Zurich Centre Investments
Company
Owned
Stores
49 Approximately 107 within dealerships 43 32
Franchise
or Affiliate
Stores
20 412 new car dealerships
42 used car
13
Sales of
Company Owned
Facilities
Undisclosed
$66 Million $100 Million
States/
Provinces
Doing
Business
CO, GA, IA, MI, MN, MS, ND, OH, SD, TN, UT, WI AL, AZ, CA, CO, FL, GA, IA, IL, IN, MD, MN, NC, NE, NJ, NY, OH, OK, SC, TN, TX, VA, WA Canada: Alberta, BC, Manitoba, Ontario, Sas.
USA: KS, OK, WA
CA, TX
Paint
Supplier
Sherwin-Williams DuPont BASF Multiple (Akzo, DuPont, Spies)
Insurance
Sales
Representative
Gerald Harn, VP Ind.Relations

Bill Lawrence
TX: Doug Boazman
CA: Shawn Hezar
Current
Insurance/
Fleet
Relationships
Approximately 45 DRP relationships. Some include all shops; some by location
Relationships with over 30 insurers Multiple
Acquisition
Target
Looking for well-equipped $2+ million facilities and multi-unit operations in major markets to serve as entry into new geographic areas. Building greenfield facilities in current markets. Offering franchises in smaller markets. Car dealerships.
While a major presence due to dealer repair facilities acquired with dealerships, AutoNation does not consider itself a consolidator in the collision repair industry.
Market leaders in Canada and the USA Large, multi-platform acquisitions in growth markets throughout the USA, as well as high-quality, high-volume facilities in current markets.
12 Month
Plan
Acquisition or construction of 30 company-owned stores with target sales of $2 million per store. Currently expanding some of its Twin Cities facilities. Company is developing brand recognition since changing its name from Republic Industries to AutoNation USA. Looking to double revenues. Looking to increase market share in existing and new markets by improving customer service cycle times and delivering value-added services for insurance clients and customers.
Summary Strong player acquiring stores in major markets. Has well-developed infrastructure. Largest operator of collision repair facilities in the world. Has potential but not currently focused on collision repair. Has entered the USA market and made a splash with announcement of BASF supplier financing arrangement. Experienced management team; invests in infrastructure; operations orientation; focused geographic coverage; delivering value to insurance partners.

Consolidator CARA Collision & Glass CARSTAR CollisionMax
Autobody
Collision Team of America
Corporate
Office
6501 East River Rd.
Fridley, MN 55432
8400 West 110 St. #200
Overland Park, KS 66210
928 Jaymor Rd.
Southampton, PA 18966
500 East Ohio Rd.
Indianapolis, IN 46204
Telephone 612.502.2890 913.451.1294 888 MaxShops 317.630.5030
Fax 612.502.2895
215.364.4430 317.630.0888
Internet
Address

www.carstar.com www.collisionmax.com
E-Mail
Address


wayne.smolda
@collisionmax.com

Management Jim Hawley, CEO
Randy McPherson, COO
Dan Gutt, CFO
Robert Kelly, VP Sales/Mkt
Jim Keller, VP Human Resources
Hank Frigon, CEO/
Charman/Pres.
Wayne G. Smolda, Chairman/CEO,
James Tornetta, COO
W. Larry Lawrence, CFO/CIO
Jerry Gnazzo, CEO
Dan Hall, President
Kevin Martin, CFO
Rick Fields, VP Operations
Investors/
Partners/
Principles
Private Offering Equity South ($10 Million) Founding Shareholders Saugatuck Capital ($40 Million)
Ford Motor Company
Company
Owned
Stores
19 11 9 (Under CollisionMax trademark) 33
Franchise
or Affiliate
Stores

249

Sales of
Company Owned
Facilities
$38 Million $250 Million $15 Million Undisclosed
States/
Provinces
Doing
Business
CO, MN, MS, NV, WI CO, CT, IA, ID, IL, IN, KS, MA, MD, MI, MN, MO, MT, NE, NJ, NY, OH, OK, OR, PA, TX, UT, WI NJ, PA: Claims Management throughout N. America FL, IL, IN, TX
Paint
Supplier
Sherwin-Williams BASF, Sherwin-Williams PPG Sikkens, DuPont
Insurance
Sales
Representative
Robert Kelly Beryl Carlew, Exec. VP Joseph Cosgrove, Director of Sales Roger Wright, VP
Current
Insurance/
Fleet
Relationships
Multiple Vary store- to -store 29 Insurers
150 Fleet Clients
12 DRP relationships
Acquisition
Target
Market leaders with $1.5 - 2 Million potential revenue. Markets with opportunities to cluster units. Large, profitable facilities with growth potential. $1.5 - 2 Million facility east of the Mississippi. Premier facilities in Midwest, Southeast, and Southwest regions.
12 Month
Plan
Consolidation of existing operations. Continued expansion in Midwest and Southwest. To expand existing marketing and open new facilities. CARSTAR's 5-Year Plan aims for 500 franchises and 200 company-owned stores. 11 service centers in Mid-Atlantic region. Revenues over $50 Million. 53 stores by December 2000.
Summary Intense focus on customer satisfaction and streamlining repair process. Recently sold its 6 facilities in Indiana. Frigon, former CEO of Hallmark, is justly well-respected for his abilities and has added management talent and structure to accommodate growth plans. Plans to stay in Mid-Atlantic region. Experienced multiple shop operator looking to expand into additional regions. Relationship with Ford is first of its kind.

Consolidator FIX Auto Canada FIX Auto USA Gerber
Auto Collision
& Glass
M2 Collision
Centers
Corporate
Office
17757 Lapointe
Mirabel, Quebec J7J1P3
120 Chaparral Ct.#130
Anaheim Hills, CA 92808
8250 N. Skokie Blvd.
Skokie, IL 60077
1100 Colorado Ave.
Santa Monica, CA 90401
Telephone 450.433.1414 714.282.2410 847.679.0510 310.399.3887
Fax 450.433.1353 714.282.2878 847.679.0740 310.399.4887
Internet
Address
www.fixauto.com www.fixauto.com

E-Mail
Address
jdelisle @fixauto.com ebickett @fixauto.com

Management Jean Delisle, CEO
FIX Canada
Erick Bickett, CEO
FIX USA
Eddie Cheskis, Chairman/CEO
Neal Gerber, President
Tim O'Day, VP Operations
Richard Fish, VP Mkt/Sales
Marty Bozarth, CFO
D. Hunt Ramsbottom, CEO
Steven Dichter, COO
Gerard Thompson, CFO
Investors/
Partners/
Principles
Sel-financed Self-financed Eddie Cheskis
Neal Gerber
Chase Capital
Blue Capital
Heller Financial
Fenway Partners
Company
Owned
Stores
1 5 13 27
Franchise
or Affiliate
Stores
77 10

Sales of
Company Owned
Facilities
$135 Million system-wide revenues USA and Canada $40 Million Undisclosed
States/
Provinces
Doing
Business
Quebec CA IL, MN, WI CA, NV
Paint
Supplier
Sherwin-Williams Standox PPG DuPont
Insurance
Sales
Representative
Terry Ott
Vince Green
Terry Ott
Vince Green
Richard Fish
Gary Bunce

Current
Insurance/
Fleet
Relationships
Multiple
Multiple Varies store -to- store
Acquisition
Target
Best of the best in each market.
Large, well-run Midwest facilities with reputation for customer satisfaction and quality product. Well-equipped multi and single unit facilities.
12 Month
Plan
20+% market share for any market in which it is. Continued growth rate that allows maintenance of high standards of quality and customer service.
Emphasis on superior customer satisfaction, reduced repair cyle time, and competitive repair costs. Working on a consistent operating model.
Summary Experienced operators in both Canada and USA. Working on model and IT infrastructure.



Consolidator Master
Collision Repair
Service King
Collision Repair Centers
Sterling
Collision Centers
True2Form
Corporate
Office
1280 N. Congress Ave. #108
West Palm Beach, FL 33409
12201 Merit Dr. #240
Dallas, TX 75251
6 Huron Dr.
Natick, MA 01760
4853 Galaxy Pkwy #E
Cleveland, OH 44128
Telephone 561.683.4360 972.960.7595 508.653.9115 216.591.0730
Fax 561.683.7294 972.980.4266 508.653.9538 216.591.0731
Internet
Address


www.sterling-usa.com
E-Mail
Address




Management John Calia, CEO
Dave Mitchell, VP Operations
Larry Litowitz, CFO
Eugene Cafiero, Director
Eddie Lennox, President
Jeff McFadden, VP Operations
Margie Older, VP Finance
Art Bodree, VP Sales/Mkt
Bill Haylon, Co-CEO,
Jon McNeill, Co-CEO
Shaun Starbuck, CFO
Robert Thompson, Senior VP
Rex Dunn, CEO
Chris Getz, President
Clark Plucinski, Exec. VP
Richard Ginsburg, CFO
Investors/
Partners/
Principles
Marlin Capital
Brahmin Capital
Self-financed Conning Corp.
Berkshire Partners, LLC
BT Capital Partners
Company
Owned
Stores
11 9 38 29
Franchise
or Affiliate
Stores




Sales of
Company Owned
Facilities
$20 Million $30 Million $100+ Million $40 Million
States/
Provinces
Doing
Business
FL TX FL, GA, IL, MI, OH, PA, TX MD, OH, NC, PA, Metro DC
Paint
Supplier
DuPont BASF, PPG ICI, PPG, Sherwin-Williams Akzo Nobel, Sherwin-Williams
Insurance
Sales
Representative
Addis Enfinger, VP Sales Art Bodree Bill Hutton
Bob Thompson
Clark Plucinski
Current
Insurance/
Fleet
Relationships
Multiple insurers and fleets Allstate, Farmers, GEICO, USAA, Nationwide, State Farm Relationships with majority of Top 20 auto insurers Multiple
Acquisition
Target
$1+ million well-equipped facilities with strong management, I-CAR staff, and DRP relationships in major Florida markets. None Large, well-run facilities with deep management teams in visible retail locations having sales growth potential. Under-utilized $1.5 million facilities with established insurer relationships and the ability to grow.
12 Month
Plan
Plans to expand into Georgia, North Carolina, and South Carolina in 2000. Cafiero is the former President and COO of Chrysler. Has opened satellite facility, with insurer and rental car agencies on premises. May open tech training center. Create a branded national chain of facilities offering a superior customer experience and a national resource for insurers. Continuing expansion in existing markets. Focus on technology integration and best practices for claims flow and facility utilization.
Summary Calia is developing a network to license shops in smaller markets, and is acquiring truck repair facilities, too.
Management team has extensive experience in insurance claims handling and manufacturing. Management team has successfully managed multiple shop operations in extended geographic markets.
  o

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All Rights Reserved

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